Know Where Your Brand Stands
Before The Market Moves.
ODE Social Capital monitors reputation, sentiment, and influence across 50+ channels — including AI engines like ChatGPT, Claude, and Gemini. Crisis detection in 15 minutes. Market benchmarking always on.
The Cost of the Status Quo
Reputation crises do not start as crises. They start as signals you missed.
A negative story takes 90 minutes to spread across platforms. A brand monitoring tool that updates daily catches it after it has already moved. ODE Social Capital fires in 15 minutes — before a regional story becomes a national one, and before an AI engine starts surfacing the wrong narrative about your company.
Average cost of a brand reputation crisis
Lost revenue + PR fees
$1.2M+
Time for negative sentiment to peak online
Without early detection
4 hours
Brandwatch enterprise annual contract
Standard tier, per client
$12,000+
ODE Social Capital annual cost
Per seat, all features
$480
What ODE Social Capital Does
Six Capabilities. One Reputation Platform.
Every capability is built on real-time public signals. No mock data. No vanity metrics.
Reputation Scoring
Composite Brand Health Index
A single reputation score synthesized from sentiment, share-of-voice, mention velocity, and AI-engine visibility. Updated daily so you know where your brand stands before your stakeholders do.
Sentiment Analysis
Positive · Negative · Neutral · Trending
Real-time NLP processing across social platforms, news sources, forums, and AI-generated responses. Context-aware sentiment that distinguishes praise from sarcasm and criticism from concern.
Influence Mapping
Amplifier Networks & Key Voices
Identify which voices are shaping your brand narrative — journalists, creators, executives, and communities. Understand the web of influence before you need to activate it.
Brand Monitoring
Mentions · Keywords · Visual Logos
Track every mention of your brand, product names, executives, and key messaging across 50+ channels. Catch what keyword searches miss — including AI-engine responses about your company.
Crisis Detection
Early Warning — 15-Minute Alerts
Anomaly detection fires when mention velocity spikes, sentiment inverts, or a negative narrative reaches critical amplifiers. Fifteen-minute alerts give you time to respond before the story sets.
Market Positioning
Share of Voice Across Your Market
See where you rank across AI-generated responses, search results, and social volume. Know when market attention shifts — and what moved it.
The Workflow
How It Works
Three steps. Continuous coverage. Actionable output.
Step 01
Listen
ODE Social Capital ingests mentions, posts, reviews, news stories, and AI-engine outputs across 50+ sources. Your brand is always under observation — so you don't have to be.
Step 02
Score
Proprietary NLP models convert raw signal into structured reputation scores, sentiment trends, and influence maps. Every metric is weighted by source authority and reach.
Step 03
Act
Receive prioritized alerts, weekly briefings, and an executive dashboard built for decisions — not just monitoring. Know what to do next, not just what happened.
Sample Weekly Briefing Excerpt
Market Analysis
ODE Social Capital vs. The Market
Every row is a factual comparison. No marketing language.
| Feature | ODE Social Capital | Brandwatch | Sprout Social | Hootsuite | Meltwater |
|---|---|---|---|---|---|
| Monthly Cost | $39.99 / seat | $1,000+ | $249+ | $99+ | $6,000+ / yr |
| AI Engine Visibility | Yes — ChatGPT, Claude, Gemini | No | No | No | Limited |
| Reputation Score (Composite) | Yes — daily | Partial | No | No | Partial |
| Crisis Detection Alerts | 15-minute anomaly alerts | Yes | Limited | Basic | Yes |
| Influence Mapping | Yes — full network graph | Yes | Limited | No | Yes |
| Market Benchmarking | Peer signal view included | Yes | Yes | Limited | Yes |
| Social Listening | 50+ channels | Yes | Yes | Yes | Yes |
| API Access | Yes — all tiers | Enterprise only | Enterprise only | Enterprise only | Enterprise only |
Pricing data current as of Q1 2026. Brandwatch and Meltwater pricing estimated from public reporting and vendor quotes. Sprout Social and Hootsuite pricing based on published standard rates.
50+
Channels Monitored
Social, news, AI engines, forums
15 min
Crisis Alert Speed
vs. hours of manual watching
$39.99
Per Seat / Month
vs. $1,000+ at Brandwatch
100%
Brand-Safe Analysis
No private platform data used
Public Data Only
ODE Social Capital uses only publicly available signals — published posts, news articles, public review sites, and AI-engine query testing. No private platform firehoses. No restricted APIs.
Real-Time Monitoring
Mentions are ingested and scored within minutes of publication. Crisis alerts fire in under 15 minutes. You are never looking at yesterday's data when today's reputation is moving.
No Vanity Metrics
Every score is weighted by source authority and reach. A mention in a regional publication with 200 readers does not count the same as one in the Wall Street Journal. The math is honest.
Get Access
Your Reputation Is Moving Right Now.
ODE Social Capital is live. Subscribe today and have your reputation dashboard configured within 24 hours — including AI-engine visibility scoring and crisis detection.
Cancel anytime. No annual commitment required on the standard tier. Enterprise contracts available for agencies and multi-brand teams.
Frequently Asked Questions